BeyondSoap

At the heart of Beyond lies the mission to provide nourishing, ethically-sourced body care products that honour the land and people of Aotearoa. Co-founded by Tongan entrepreneur Charlene Fitisemanu, Beyond is more than just a body care line - it's a movement rooted in sustainable values and cultural heritage. The story of Beyond began with Charlene's desire to create a soap that was gentle, effective, and free from harmful ingredients like palm oil. Drawing inspiration from her Pacific roots and the rich natural resources of New Zealand, she crafted a unique blend of avocado oil, shea butter, olive oil, and coconut oil - all locally sourced and ethically produced. Beyond's commitment to sustainability extends beyond the ingredients. The entire product line is vegan and forever free from palm oil and plastic, making it a gentle choice for both your skin and our precious waterways. By removing these problematic materials, Beyond makes it easier for customers to care for themselves and for Papatūānuku (Mother Earth). As a Pacific-led brand, Beyond honours the traditional knowledge and practices of the cultures of Te Moana-nui-a-kiwa (Pacific Island). Charlene's innovative approach blends this heritage with modern formulations, resulting in a luxurious range of hand, body, and hair care products that nourish the body and soothe the soul. Beyond's mission is to make high-quality, sustainable body care accessible to everyone. By crafting their products locally and ethically, the brand is able to offer an affordable luxury experience that doesn't compromise on ingredients or ethics. Experience the nourishing difference of Beyond - where cultural heritage, sustainable innovation, and accessible luxury come together for a healthier you and a healthier planet.