Fluff

Māori designer Azure Ellis brings a bold, modern vision to design and jewellery-making through her label FLUFF, crafting striking necklaces, earrings, and adornments that fuse eye-catching aesthetics with meaningful cultural narratives. Working with vivid acrylics in every shade of the rainbow, she transforms contemporary materials into wearable art that makes a statement—both visually and conceptually. Azure’s designs play with scale and colour to create pieces that are impossible to ignore—oversized earrings that frame the face, chunky necklaces that sit like wearable sculptures. Yet within these modern forms lies deeper storytelling. Drawing from Māori symbolism and social commentary, she embeds traditional motifs and thought-provoking ideas into sleek, contemporary designs. FLUFF is designed for those who want to wear something extraordinary. Azure’s work proves that acrylic—often seen as a humble material—can be luxurious when shaped with intention. Each piece balances playful pop-art energy with cultural resonance, making them conversation starters as much as accessories. For those who believe jewellery should be as bold and expressive as the person wearing it, FLUFF delivers. Azure’s designs are unapologetically bright, sculptural, and meaningful—perfect for anyone who wants to make an impact while embracing contemporary materials and colourways. Discover how tradition meets contemporary design in the FLUFF collection at Oyster & Moon—where every piece tells a story worth wearing.