MisilukiSkincare

Lufilufi Rasmussen, founder of Misiluki Skincare, brings the sacred wisdom of Samoan beauty traditions to her contemporary natural skincare collection. Her journey from the pristine shores of Samoa to creating an innovative, sustainable skincare brand embodies the enduring connection between Pacific heritage and wellness, which is expressed in not just in the care of self, but also in the care of others. Growing up in Samoa, Lufi's early life was steeped in traditional knowledge of natural healing and beauty practices passed down through the generations - from mother to daughter. A ritual of care and expression of alofa (love). "As a young Samoan girl, coconut oil was part of a daily beauty ritual shared with my mother," Lufi recalls with warmth. The scent of traditionally prepared Samoan coconut oil remains a portal to her childhood, evoking memories of her island home and the unbreakable bonds of family. These precious moments inspired the creation of Misiluki, named after the Samoan lady finger banana – a fruit as natural, beautiful, and quintessentially Samoan as the brand's philosophy. Throughout the Pacific, the coconut tree is revered as the tree of life, a sacred presence that has nourished generations. This profound cultural connection to the coconut tree and the organic, virgin coconut oil, that is sustainably farmed and carefully harvested to preserve its potent antioxidant properties lies at the heart the Misiluki brand and represents a revolutionary approach to luxury skincare that centres indigenous Pacific environmental stewardship. Every Misiluki product features: Locally sourced natural ingredients Traditional botanical elements Ethically harvested components Zero harmful chemicals Under Lufi's thoughtful leadership, Misiluki has emerged as more than a luxury skincare brand – it's a celebration of Samoan culture and a commitment to environmental stewardship. The brand elegantly balances traditional wisdom with modern sustainability practices, creating products that nurture both people and planet. Through Misiluki, Lufi shares not just skincare products, but the sacred rituals, cultural values, and environmental consciousness that define Fa'a Samoa.