Tūturu Fashion Activist Patch

Tūturu Fashion Activist Patch by Jeanine Clarkin

Make a genuine statement with the Tūturu Fashion Activist Patch, a powerful emblem of authenticity and commitment by celebrated Māori designer and activist Jeanine Clarkin. This hand-embroidered patch is designed for those who wear their convictions, allowing you to customise your wardrobe and visibly stand for indigenous rights, environmental justice, and conscious fashion.

Crafted in Aotearoa New Zealand, this durable patch boldly declares “Tūturu”  meaning true, genuine, or authentic. It serves as a wearable critique of fast fashion and a personal pledge to uphold what is real and right. By applying it to your jacket, jeans, or bag, you transform your clothes into a tool for education and change, aligning your style with values of sovereignty and sustainability.

Jeanine Clarkin’s work masterfully intersects indigenous advocacy with environmental activism. Choosing this patch supports a vision of fashion that honours people and planet, encouraging others to think critically about what they wear and what it represents.

Key Features:

• Hand-screen printed detail on durable fabric for long-lasting wear.
• Size: large print 18cm wide, 27cm high
• Easy to Apply: Sew directly onto the jacket, shirt or bag you want to customise
• Clear Activist Message: Features the affirming Māori “Tūturu.”
• Designed by an Activist: Created by pioneering Māori fashion activist Jeanine Clarkin.
• Slow Fashion Statement: A deliberate alternative to disposable, trend-driven consumption.

Perfect For

Conscious consumers, fashion activists, and advocates who believe in clothing with purpose. An ideal accessory for customising your look while promoting integrity, authenticity, and systemic change in fashion.